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[VIDEO] Discovering your Business Model: Step 1 – Solve a Customer Problem

This blog post will give you step 1 of our Project FLITE curriculum: business model canvasing.  We start with identifying customer segments. Time to watch video: 6 mins. Read about Project […]

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Marketing Mondays: Top 3 Marketing Tactics Most Tech Companies Should...

This blog post will give you three (3) best practice marketing tactics that most tech startup companies should conduct, but don’t.  This is an editorial post based on my recent […]

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My Top Advice for a College Graduate

This blog post will give you my top advice for a college graduate and/or anyone entering a new field. Time to read: 2 mins. One of our interns, James, asked […]

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The Most Interesting People In The World

I’m currently sitting in Viejas Arena at San Diego State University, waiting for my cousin Connie’s name to be announced through the loud speaker. I will be screaming at the […]

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The Behavioral Psychology of Product Launches

This blog post will give you an understanding of the group dynamics and behavioral biases of teams from ideation to product launch, specifically from the lens of marketing.   Time to […]

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10 Posts / Articles / Videos I Consumed This Week (6.6.2013)

This blog post will give you 10 posts/articles/videos related to marketing, entrepreneurship and startup tech, I’ve recently consumed that I’ve been impacted by.   Time to read: 2 mins. One of […]

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Notes on Culture

This blog post will give you my freestyle thoughts on team culture. Time to read: 3 min. Currently I am in flight to San Jose Airport, gearing up for another […]

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The Startup Financing Checklist

This blog post will  give you a checklist of the key things you should consider when developing the financing strategies for your startup.   Time to read: 2 mins. We’re kicking […]

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Seeing a Lyft from Experiments

A big congratulations to the Lyft team for raising a $60M deal from Andreesen Horowitz to expand to cities like San Diego (among others globally) – Lyft is a vision […]

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Marketing Mondays: The Key to Proper Segmentation & Persona Development...

This blog post will give you the most critical concept towards proper segmentation and persona development.   Time to read:  2 mins. Last week, I received a handful of inquiries from […]

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Deconstructing: Recycled Bride (now Tradesy Weddings)

This blog post will give you the key marketing activities that Tracy DiNunzio took to build Recycled Bride (now called Tradesy Weddings) into a leading marketplace for gently used wedding […]

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Top of Mind

This blog post will give you eleven (11) thoughts related to business/startups/entrepreneurship that are top of mind for me this week.   Time to read: 1 min. “A reliable way of […]

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Marketing Mondays: The Concierge Test

This blog post will give you an introduction to “The Concierge Test” and a plan to conduct a viability experiment on your own business idea.   Time to read: 4 mins. […]

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